The Design Academy

YOU KNOW YOUR GRAPHICS SUCK, BUT.......

YOU DON’T WANT TO HIRE AN EXPENSIVE DESIGNER AND YOU DON’T KNOW WHERE TO GET RELIABLE TRAINING THAT DOESNT COST A FORTUNE OR CONFUSE YOU EVEN MORE WITH COMPLICATED DESIGN “LINGO” ?

Secretly, you have been looking at your competitors, other businesses  and your friends social media graphics and wondering,

"How are they able to design graphics  like that?"

Or your past that, and have wasted countless hours on youtube and free websites trying to figure out how to get your graphics looking awesome.

The Design Academy will help you to design your own graphics, infographics and lead magnets designed quickly and effectively - so you can focus on the more important parts of your business.

The Design Academy is a one stop shop for all your design needs with training to make designing easier AND templates to make designing faster. 



4 training courses TO HELP YOU LEVEL UP

I want to make sure that no matter what your level of experience is you have training that will help you to smash out designs faster and easier than you have been able to do in the past.

Coz who wants to spend all fucking day designing graphics for their social media? 

Crush It With Canva

This course has everything I know about using Canva for creating social media graphics and infographics fast.

This course assumes that you have never used Canva before and shows you how to create graphics from scratch.

If you are a seasoned Canva user, I have a pile of tricks inside this course to improve your speed AND quality.

The course is a mixture of video lessons, text based lessons and  downloads.

Crush It With Canva is designed to teach you how to use design thumbstopping  Social Media graphics/Infographics and then help you know what to do with them once you have designed them.

It uses a FREE piece of software call Canva, that you use in your browser, so there is no messing about downloading and installing software.

  •  design without  complicated software.
  •  no expensive designers to fork out for.
  • learn the strategy to make images work
  • learn the art of fast, effective design.

There is not a single person I know that knows Canva like Chris McCluckie does.

Best get cracking on what he is offering if you need to boost your social media imagery and meme game


He is to awesome graphics what Neo is to the Matrix

Stephen Walker



Crush Your Lead Magnets With Canva

Canva can do so much more than social media graphics?  

I show you how to quickly put together lead magnets so you can attract new subscribers to your email list.

Plus, it's so easy a child could do it (seriously, I tested this out on my daughter!!)

If you don’t want to pay a designer to make your lead magnet and don’t have the software or skills to do it for for yourself this course is for you.

The course is a mixture of video lessons, text based lessons and  downloads.

I make it easy for you with step by step instructions on how to get your lead magnet finished quickly whether you are designing from a word doc or want to use social media posts

(this is my favourite way as you don't have to write your lead magnet - it's already written!!).

This course is for you if

  • You don't know where to start in your lead magnet design
  • You don't know which software to use and how to use it effectively
  • You have tried before and it has taken months to get it completed (EVERYONE I talk to has been here)
  • Previous lead magnets have looked bad and put people off your business
  • You are fed up paying sky high design prices (who isn't??)

I've used Canva for quite some time but feel like slapping my forehead pretty much every time I watch your videos 🙂 


So much potential I didn't realize before.

Juho Tunkelo



Crush It With Photoshop

Yes that is a photoshopped pic of me in the graphic for this course.....

This is my flagship course for creating custom social media images.

I am assuming you know NOTHING about photoshop.

It will guide you from zero knowledge and show you how to set up from the ground up so you only use what you need.

There are so many things in photoshop it can be overwhelming if you don't know what to focus on and what to ignore.

If you are wanting to create superior social media images fast, without taking months to learn photoshop and the techniques that are required to generate great images, then this is for you.

More importantly, you will know which features you need to master amongst the 100’s in the programme that send most beginners into a tailspin of overwhelm.

The course is a mixture of video lessons, text files, pdf downloads and photoshop template files.

Photoshop costs under a tenner a month - this is the photographers version - it is a full and complete version of photoshop and comes with 20GB of cloud based storage for all your files.

Hit me up for the link you need it….. (this is cheaper than the paid version of Canva!!)

Watch this man. 


His methods will help your social media posts big time!  


Chris is one of the good guys to listen to

Leon Benjamin



Crush It With Content

My system for getting a tonne of ideas ready for new content.

Writing content is a huge, huge block for people as most people -

  • Don't know what to post about
  • Do know what to post about but don’t know how to design a thumbstopping graphic to go with it

This covers the 2 major problems most people have marketing themselves on social media.

I have a very specific process that allows me to quickly create content (plus have a bank of ideas) and then design images for this content - images that help you generate engagement.

Crush It With Content focuses on 3 key areas

  • How to come up with written content idea
  • The process I use to design images for my content
  • Content Repurposing - how to do this and why we do this.

Each section will last a week and will have downloads and video training talking you thru the process I use for this.

Creating the right type of content is crucial for your business and this set of trainings will nail this for you.

And the best bit is they are simple to do and won’t take you all week to action……….

Once you have the systems and processes to create content and then images for this content, marketing yourself on social media is easy!

Everything I do for creating social media graphics revolves around this method of creating content.  

This is how I get my clients to generate ideas without having pre written content.  This means that I am able to design graphics without waiting weeks for them to write posts. (You know who you are lol)

He’s not paying me to say this (but he should!)


Usual Reach for my Biz page BEFORE the course with Chris: 54 to 143 people/day.


After taking the course with Chris = always higher than 250/day


Engaging content way better,


New prospects who used yo see my post now ask questions.Boom, thank you Chris!

Charles Légaré-Lapointe



Once you know how to use Canva there is nothing better than having a bank of templates that you can quickly and easily change for your business.

This frees up so much of your time and allows you to design super fast.

I have templates for lead magnets and social media graphics for Facebook, Twitter, Linkedin, Instagram plus  Insta & facebook stories too,

But as with everything I do there is a system to make sure you can do this fast and still create awesome branded graphics.

I have included a mini training called the Social Media Branding Document to make sure you are able to keep your graphics consistent when using my templates.

The Social Media Branding Document

This mini training stops you wasting your time by

✅ Keeping all your colours and colour codes in the one document - no idea how to do this? I show you the FREE tool I use to gather this information.

✅ Access all the fonts you use in the same page - I have another FREE tool that helps you see what fonts your favourite websites use - I use this every week, it's worth its weight in gold.

✅ Have all your important websites, links and social media addresses in the one place meaning you never forget what link goes where again

✅ Put all your logo's on the same document meaning all you need to do is cut and paste them into a new document - this makes your life so much easier.

✅ I have recorded a video showing you EXACTLY how to do the above steps, quickly easily and without any hassle.

This is done in ONE document using Canva- print it off and put it where you can see it - it's so easy to do you will wonder why you have never done it before.

The templates are easy to customise and the video to find other cool graphics was simple to follow also, so you don't have to worry about running out of images to keep using the templates.


The price is also a bargain for the level of teaching and instructions you get with it

Jono Poon



Monthly Zoom Calls, Weekly Trainings & 1-2-1 TRAINING

The real gold in the Design Academy is the 1-2-1 contact you get with me.

If you are stuck or unsure about anything in the Academy, just message me and we can solve it together.

You are never alone and have me available to make sure your designs are shit hot.

The weekly trainings in the Academy allow me and my carefully selected guest experts to do mini trainings to allow you to level up your skills in design and related marketing disciplines.

Some of the trainings we have in their so far include

  • PHOTOGRAPHY USING YOUR SMART PHONE
  • YOUR IDEAL CLIENT
  • GESTALT THEORY  AND WHY YOU NEED TO PAY ATTENTION TO IT FOR YOUR IMAGES

In the private facebook group I have regular live zoom calls that you can ask questions and get additional help.  Plus each new Design Academy member gets an hour on a zoom call with me when you join - to make sure you get the most from the Academy.

I have invested heavily in software that allows you to be part of a community and makes it easy to ask questions and get guidance when you need it.

No emailing, or faffing - it's all done on the training site!

Social Media presence is so important now!!

But having images that stop people in their tracks is more important.

The template pack works for me not just because the images are hard hitting and noticeable, it's the time it takes me having to build it myself!!

Now it takes me under a minute to change a few things and recycle the template for a new idea.

Adam Delderfield

I guess you’re wondering what makes me qualified to talk about Social Media graphics, Infographics and Lead Magnets.

Well, the first thing you should know about me is that I am NOT a design guru and neither have I been trained at university or some fancy pants design agency in London or New York!

But here’s what I AM -

I am self taught, meaning I have taken years to learn exactly how good design works and more importantly the design mistakes to avoid by putting in the hard hours.

I have been a professional designer for the last 8 years and in that time I have designed hundreds of magazines, newspapers, leaflets, flyers, social media images and infographics.

I stumbled into designing social media images and infographics purely by chance (thank you Dan Meredith!!) and now have perfected the system that has enabled me to offer the Design Academy out to the world at large.

Meaning you can benefit from this too without having to spend hundreds of hours and thousands of $$$'s learning what works and what doesn't.

The question on your lips …

How much does it cost?

Let me answer that:

The Design Academy is only £97 per month.

That’s less than you’d spend on a good night out.

Can you imagine being able to design High Impact Social Media graphics, Infographics and Lead Magnets and have a strategy to use them that cheap?

But there’s more.

I’m not JUST offering Crush It With Canva, by taking action and investing now, I will also add you into my Crush it with Canva Facebook group so you can ask questions as you learn and keep abreast of my latest tips and strategies.

You can also use the group to get direct access to me, ask questions and get your designs reviewed before posting.

Can you really afford to miss out on being able to design Social Media graphics, Infographics and Lead Magnets that will help you connect with your audience when I put it into an offer like this?

You’ve got two options -

Option 1 is to close this page, go back to doing what you’ve tried before, feel frustrated as HELL that you didn’t grab this offer when it was available first time, then be back here in 2 to 3 months time.

Option 2 is the smart move.

You decide that enough is enough and that you finally want a guaranteed way to have professional looking Social Media graphics, Infographics and Lead Magnets in the fastest and most effective way possible, and so invest in your sanity, happiness and peace of mind.

That choice is yours....

FAQ

"Who is this for?"

The Design Academy is for you if:

- You want your audience to notice you on social media.
- You want to make it EASIER to create attention-grabbing images.
- You want a QUICKER way to design those images.
- You want to learn how to turn existing content into several pieces of fresh content through repurposing.
- You want actionable help and advice with content creation.

And incidentally, everything you learn in the Design Academy - and all of the image templates - can be used for your own business... AND for your clients' social media activities.

Which is great news if you're a VA or a social media manager in charge of someone else's social media accounts.

​The Design Academy is probably NOT for you however if:

- You prefer blending in with the background on social media.
- You enjoy wasting hours of your time to create an image that's still average at best.
- You love to overcomplicate your content creation so you can feel like a tortured creative genius.

"What's inside the Design Academy?"

The Design Academy is a members-only website with online courses, training, support, guest experts and ready-made image templates.

All of it designed to help you create effective, professional looking images - quickly and easily.

So you stand out on social media and your audience notices your content.

The courses cover everything from the basics such as fonts, colours, backgrounds - to the practical and strategic side, like where to find good images for free, and how to ensure you have a steady flow of your own image content without burning out.

And not with some expensive AF piece of kit either. But quite simply with Canva, a free and easy to use online tool.

Got Photoshop? There's a dedicated course in the Design Academy with over 30 videos showing you how to use Photoshop for social media images.

But that's not all...

The Design Academy has a growing collection of templates as well: image designs I created for you.

All you have to do is edit and adapt them to your own needs.

And yes, there's a 'How To' video about that too.

What's the use of these templates?

They speed up your image creation, saving you time and effort (not to mention, headaches).

Don't worry about running out of material: I add new templates to the collection several times a month.

Same goes for the training videos. I keep adding more videos and topics, based on questions and requests from members.

I tell ya', once you're in the Design Academy? You'll never want to leave!

"My design skills and creative talents are rubbish. 
Is the Design Academy right for me?"

Absolutely!

The Design Academy will teach you everything you need to be able to create your own kick-ass social media images.

From the basics, to content strategy​, which tools to use, to what principles and guidelines to follow.

And my ready-made templates make the whole process even easier and quicker for you.

Simply adapt them for your own purposes, and you're good to go.

Most of the lessons in the different courses and trainings are videos. You can just follow along and see what happens on my computer screen.

In several of the videos I actually create an image on the spot, showing you how dead easy it really is.

I didn't even edit out my cock-ups. Keeping it real and all that, you know.

I've kept the videos fairly short as well. That way, you don't get overloaded with information.

"Do you offer support in case I get stuck or when I have a question?"

Yes, of course.

The Design Academy is very much a 'live' community, and I'm in there pretty much every day.

Each lesson page has a contact button with a messaging box. So if you have any questions about a particular topic, you can send them straight to me.

Simply type your message in the contact box and click the send button.

No messing about with email, support tickets or direct messaging on social media.

There's also a private community forum on the Design Academy website, where you can post questions, issues, ideas, requests... ​

"Do I need any special apps, expensive software or fancy computer hardware?"

No, you don't.

All you need is your average, run-of-the-mill computer with Internet access and a web browser.

There's absolutely no need for Photoshop (although I have Photoshop lovers covered as well), powerful 3D graphics cards or any of that.

The Design Academy is built around Canva, an online tool that makes designing images a breeze.

You don't even need to download it. You simply go to the Canva website and create your images right there.

There's a free app you can use on your phone or tablet if you like.

PS: Got Photoshop? I have a course for that too. And it's included with your membership of the Design Academy. Over 30 videos showing you how to use Photoshop to create images for social media.

"Is Canva free? Or will I need to pay for it?"

Canva exists in both a free and a paid version.

Which one do YOU need?

Probably just the free one for now.

There's a whole chapter in the training section of the Design Academy comparing the free and the paid version of Canva.

So you can decide what's best for you.

But the short summary is this:

Start with the free version. It has all you need to design and edit your social media images.

The paid version offers additional features that you might want to have, depending on how much you use Canva.

But as I said, that comparison chapter in the Design Academy shows you the differences between the two.

"Why a monthly membership for the Design Academy, instead of a one-off course fee?"

Because the Design Academy isn't just a course.

It's a live, on-going community that I keep adding content and templates to.

And no fluff either! This stuff is actually useful.

Like the new templates I add every week. They help you to speed up your design process. All you need to do is edit them with your colours, your branding and your text.

There are also monthly zoom calls with me, and training videos by guest experts.

PLUS: Seen a nice design somewhere? Or got an idea for an image?

Pop your request in the website forum and I'll make a Canva template for it!

"What's your refund or cancellation policy?"

There are no refunds (since you pay monthly).

But you're free to leave whenever you want. There's NO minimum number of months you have to stay in the Design Academy.

If at any point you want to cancel your membership - whether that's in your first month, after a year, or whenever - simply send me a message.

No questions asked, and no fuss.

Because I'm easy like that 😉

​"For how long should I stay in the Design Academy?"

​There's no minimum requirement or obligation in any way. You can cancel your membership whenever you feel like it.

But depending on your current level of design skills, I'd say you need up to six months to get really good at creating your own images.

After that? Of course I'm hoping you'll stick around, for all the other benefits and features. Like the new design templates I keep adding.

They really make your life so much easier, by speeding up your creation process.

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I hope these answers have been useful.

Ready to become a proud and happy member of the Design Academy?

Click the button below​